Founded in 2014 by designers Beckett Fogg and Piotrek Pansczczyk in downtown New York City, AREA is a womenswear and accessories design studio specializing in quality craftsmanship, textile development and innovative embellishment. Since its launch, AREA has garnered a cult following with their modern and timeless take on beauty and glamour.
Beckett is originally from Lexington, Kentucky, and Piotrek was born Poland and raised in The Netherlands, after experiences at Calvin Klein Collections and Chloé respectively, they met at Parsons while pursuing their Masters in Fashion Design and Society. The designers meld their uniquely diverse backgrounds with concepts involving their own interests in fashion as it relates to history, aspirations and conceptualized ideas of glamour.
Exploring perceptions of feminity and beauty is an ongoing reference for AREA; the ways in which these ideals evolve and change across time and cultures. By embracing these changes, AREA celebrates duality and togetherness.
AREA’s signature style is multi-faceted; witty, inherently glam, playfully decadent and injected with a pop energy. The brand shares its name and spirit with the iconic 80s Manhattan nightclub, known for its fusion of art and performance in conceptually-themed nights attracting an eclectic mix of the uptown and downtown scenes along with international celebrities.
Currently stocked at leading retailers worldwide, AREA has grown beyond its Downtown roots spreading its ethos of inclusiveness.