Eytys is a Stockholm-based brand founded in 2013 by Max Schiller and Jonathan Hirschfeld. Pronounced "eighties", the usage of the two Ys is a reference to the Generation Y from which both founders are from. A generation that grew up during the start of the expansion of internet and digital technology.

Formerly created as a footwear brand and after building a strong community, Eytys quickly expanded their expertise, launching their first Ready-To-Wear collection in 2019.