LUAR is the reversed namesake label of Williamsburg-based designer Raul Lopez, former co-founder of Hood By Air. Raul is a self-taught designer beginning at the age of 12, and draws inspiration from both the downtown New York scene and his Dominican roots.

LUAR began as means of expressing the energy of New York City club culture and has quickly evolved, being nominated this year as a finalist of the prestigious CFDA/VOGUE FASHION FUND PRIZE.

Known for its immaculate tailoring, garment construction and gender fluid design, LUAR has garnered a cult following with celebrities like: RIHANNA, KYLIE JENNER, FUTURE, KENDRICK LAMAR, SOLANGE KNOWLES, TYGA and THEOPHILUS LONDON.