Following studies in Vienna with Raf Simons, Veronique Branquinho and Bernhard Willhelm, Andra Dumitrascu set up shop in Berlin's Mitte district creating an unnamed concept store as a platform for her curation of international brands, designers and artists, which later was named Salbazaar. She travelled the world, scouting costumes, developing products, dealing with different types of global tribes - ethnic and art and then in 2016 decided to launch her eponymous unisex label.
DUMITRASCU mixes high-tech sports materials, workwear and couture elements that combines traditional craftsmanship with the nonchalant attitude of an open-air rave.
Rave culture merges with monastic elements. Featherweight nylon dusters, floor-sweeping trousers and caftans, and athletic performance-inspired gear come together in the form of couture sports. Liquid high-tech jerseys, ultra lightweight running fabrics and heavy denims shape a post-gender, post-ethnic language. Animated with subdued theatricality, the clothes play with weight and movement in a way that has a direct impact on self-perception and wearer’s attitude.
Dumitrascu created big waves during Paris Fashion Week presenting her SS18 "Kebaby" collection with a staged yet still impromptu guerilla show during rush hour in the crowded Rambuteau metro station. The show was acclaimed by Vogue.com, Dazed Digital, The Cut, WWD and the collection gave an "allure between raver kids and avant-garde gallerist".
For the AW18 season, Dumitrascu presented her "So we dance" collection in a more intimate setting with psychic crystal ball and tarot card readers. Guests could have a look into their future as well as the Dumitrascu collection inspired by sun blindess and referencing Werner Herzog's The Land of Silence and Darkness, the idea of vanity, violence, control and isolation. A tribute to late capitalism, blindness, empowerment and rage.
Stockists: Maryam Nassir Zadeh - NY, Mameg - LA, Stand Up Comedy - Portland, Desperado - Tokyo, Park - Vienna, Dumitrascu / Salbazaar Store - Berlin