CLIENTS

Headed by creative director Glenn Martens since 2013, Y/PROJECT is a Paris-based mens and womens label that stands for freedom and individuality. Masterfully mixing a vast spectrum of references regardless from which historical era or genre from Louis XVI and Marie Antoinette to Kanye West or Eminem, the brand fundamentals thrive on concept, wearability and transcendent versatility of each piece.

Glenn Martens’ signature style is a celebration of fun eclecticism featuring a subtle elegance permeating through all of the dimensions of his collections; smart tailoring, sporty streetwear, dramatic baroque and cool street. The label bridges a technical background and emotional atmosphere with a straightforward look.

Winners of the ANDAM Prize 2017 and finalists of the LVMH Prize 2016 the brand's codes are merged with gothic architectural elements, subtle references to Martens’ hometown Bruges, ‘Belgium’. Every day basics such as bombers, trench coats, hoodies... Have been dismantled and reconstructed mixing medieval structural forms boosted with a modern dynamic energy. Y/PROJECT designs are favorites of Rihanna, Beyoncé, Bella Hadid, Chloé Sevigny ...

STOCKISTS

Y/PROJECT’s presence has rapidly expanded and is currently sold worldwide in highly selective multi-brand concept stores: Dover Street Market, Barney's, L’Eclaireur, Harvey Nichols, 10 Corso Como, Boon the Shop, Opening Ceremony, Browns, Machine A, Antonioli, H. Lorenzo, ODD …

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