Y/PROJECTS fundamentals thrive on concpet, wearability and attitude versatility. While affirming the menswear line, creative director Glenn Martens since his arrival in 2013 developed the fluidity of the brand proposing mens and womens collections.
Under Martens’ signature work of graphic tailoring woven into structural elegance characterizes the new designs of the Y/PROJECT. The label bridges a technical background and emotional atmosphere with a straightforward look. Culminating in architectural cuts that boast a comfortable fit, the foundation of Y/PROJECT resides and relies on transcendent versatility.
These codes are merged with gothic architectural elements, subtle references to Martens’ hometown Bruges, ‘Belgium’. Every day basics such as bombers, trench coats, hoodies... Have been dismantled and reconstructed mixing medieval structural forms boosted with a modern dynamic energy
Y/PROJECT’s presence has rapidly expanded and is currently sold worldwide in highly selective multi-brand concept stores: L’Eclaireur, Harvey Nichols, 10 Corso Como, Boon the Shop, Opening Ceremony, Browns, Machine A, Antonioli, H. Lorenzo, ODD, SPRMRKT.